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I used to think that SEO is to create a website and just keep building blogs or pages, without any clear outline or purpose. I also erroneously thought that the more blogs or pages you have, the higher you would rank in search engines. I greatly underestimated how much work was being done at the back-end, and how many signals search engines have to discern about where a website should rank. I also did not consider the importance of the structure and technical aspects of SEO. I only knew the very basic things about what makes a website rank, and a lot of the “important” stuff was missing.
Another important concept learned was a good seo method and bad, or what does and doesn’t work in the seo world. Good seo does not depend on deceptive signals, but rather natural ones to make websites better and search results safer. Bad technical and structural seo can leave the site visually unattractive and less navigational, while a strong seo helps in making an accessible structure and provides useful and targeted information for users. effective seo is able to present information optimally to search engines and users instead of attempting to manage them. Bad on-page SEO practices like keyword stuffing do not contribute in any way to the user experience. Instead, they make it frustrating and complicated, but it does not help the user. In the long run, this method is not effective because it offers no real value. Bad signals are discovered by search engines. Since it is established, search engines can also show that the users are not using a specific website.
Keywords are also an important part of onsite SEO because they wield the power to convey meaning and intent when done correctly. If you use it in the correct way, keywords will help users and the search engine to know what the page is about. Search engines usually prefer sites that have a user experience in alignment with the visitor’s intent. Assigning proper keywords to suitable pages ensures that a visitor lands on the content that they were searching for.
In conclusion, I learned that onsite SEO is about coherence, structure, and user experience. SEO is not about adding more content to the website, but about making the site understandable for the users and also the search engines. By shaping the content correctly, using wait-for-it, keywords naturally, and ensuring all the technical details are looked after, the site will tend to do well. My view of website construction has changed; it showed me that onsite SEO is where search rankings begin in the long run.