I used to believe that paid search was just paying Google to come up highest in the search results. Whoever paid the most would win the best position. What I didn’t know was how much strategy, structure, and relevance were…
When I first heard the term “display advertising,” I was a bit confused because it looked nothing like search ads. There. Instead of popping up when someone searches for something, it appears to people while they’re on websites, watching videos,…
. I used to think that SEO is to create a website and just keep building blogs or pages, without any clear outline or purpose. I also erroneously thought that the more blogs or pages you have, the higher you…
When I first started learning SEO, I didn’t realize keyword research was such a huge part of it. I honestly thought SEO was just writing content, adding images, and hoping Google noticed it. But after going through the lessons and…
When I first started learning about digital marketing, I thought SEO was just about writing content and adding a few keywords here and there. I thought that if you wrote something useful and put it online, Google would automatically understand…
